2022-08-12 Uncategorized

Rozana Center for Media Development (RAM) organized a training for the “Syrian Female Journalists Network” on podcast creation.

The training lasted for two days and was organized through the internet with the participation of seven trainees, and was supervised by the journalist and trainer at the “RAM” Center for Media Development, Loujeina Haj Youssef.

This training is significant because it focuses on developing the tools of the Syrian Female Journalists Network team, through this training, they become able to launch a specialised podcast platform to support the network’s programs and the female journalists cooperating with it.

The training focused on the following points:

  • Talking about the knowledge of presenting podcasts on different platforms.
  • Best recording techniques.
  • Sound editing training.
  • Introduction to storytelling by using audio.
  • Podcast narration elements and how to authentically combine these elements.
  • How to choose the best title for the podcast.
  • Learning about the podcast narration templates.
  • Marketing channels for podcasts.

The Ram Center for Media Development works to provide specialised training on podcasts to individuals, media foundations, and civil society organizations.


2022-03-17 Uncategorized

Rozana Center for Media Development (RAM) have organized a training for citizen journalists in Syria on radio diction skills, under the supervision of trainer Lina Al-Shawaf and trainer Munir Al-Ayoubi.

Syrian men and women citizens, in addition to male and female journalists, participated in the training in cooperation with the “Stabilization Support Unit” in Azaz, northern Syria, and it was divided over five days, in online sessions via “Zoom” program.

The training covered several themes, most notably:

  • What is voice and what does radio mean?
  • How do we use only one sense to attract an audience?
  • What is “white” language, its definition, and when do we use it?
  • Types of voice and how to use them.
  • Punctuation marks and their parallel relationship with using the appropriate intonations.
  • News Recitation: the appropriate vocal intonations of the news presenter, the way of breathing, how to put the appropriate spaces during cutting.
  • Report Recitation: Types of reports and their appropriate audio intonations according to the content.
  • What is the difference between programmatic and interactive recitation, in addition to the recitation of reporting?
  • How to run a radio interview? Such as an interview or a dialogue with a guest, a public figure or an artist.
  • Types of poetic narration and how to use the appropriate voice and intonation for each type.

The trainer,  Lina Chawaf, said that “the importance of training comes from the fact that citizen journalists within Syria are eager to develop their journalistic skills in all their forms, especially the skills of presenting news, report, stories and programmes”.

It is also important to establish channels of communication between journalists within Syria and abroad, and at the level of institutions, according to Al-Shawaf.

For his part, trainer, Munir Al Ayoubi, indicated that “through training on radio recitation and appearing on media platforms, the journalist gains the correct way to use voice and expressive intonation in a way that is suitable to the nature and content of the media material”.

The training also benefits the journalist to reach to the attractive way of presenting the content, thus transmitting this content to the largest possible number of audiences, according to Al-Ayoubi.

Rozana Center for Media Development (RAM), through its professional trainers, targets journalists as individuals and the Syrian and Arab institutions in cooperation with pioneering Arab and international organizations that support the independent media in the Arab world.


2022-02-23 Uncategorized

Rozana Center for Media Development (RAM) and The Norwegian Institute of Journalism have organized a training course on journalistic storytelling.

From Rozana, journalists and reporters participated in the training that was conducted via the “Zoom” platform,

and from The Norwegian Institute of Journalism, Frode Rekve and trainer Torben Schou, an expert in storytelling, participated in the training as well.

The training focused on the importance of storytelling, and how to narrate distinctive stories in newspapers, with a focus on the main character and how the story should contain a beginning, a middle and an end.

“Storytelling is the most important factor in the work of journalists and reporters. If you fail to master the basic techniques of storytelling, your stories will never succeed.” said Shaw about the training.

He added: “The principles of storytelling are basically the same in writing, radio, podcast and television, and it is revolving on exciting beginnings, suspense, emotions and a good ending.”

Shaw also shared the trainees with recommendations and laws for telling a distinguished journalistic story, including:

  • Do not leave the newsroom until you have a clear idea of how to tell your story.
  • Focus on the sound and image.
  • When you find a good sound effect, you will find a suitable image.
  • Insert more close-ups.
  • Do not speak ambiguous and vague terms.
  • When you know how to end, you will know how to start, try to apply this method and you will like it very much.
  • Do not try to solve the world’s problems with one report, step by step technique is much better.
  • After you write a report, rewrite it again and make it shorter.
  • Be different in your performance every time.
  • Look for the right image and you will definitely find the right sound.
  • Connect a wireless “microphone” to people.
  • Comment as little as possible and focus on the image and sound.

This training is a complement of a previous training organized by the Rozana Center for Media Development “RAM”, on how to develop the building of news stories through podcast.


2022-02-15 Uncategorized

The third session of the new cycle of webinars provided by the International Center for Journalists was held on Tuesday 18 January. The new cycle is carried out in partnership with the Meta Journalism Project in connection with the expansion of the Social Media Solutions Program.

The session was chaired by Mais Katt, a journalist and media trainer at the “Ram Center for Media Development” affiliated to the Rozana Foundation. The session was titled “Influence Creation and Building of Digital Societies”, in which she discussed special basic knowledge keys of how to build digital societies and utilizing them in journalism, in addition to change-making through the tools and platforms of social media such as public and personal pages, stories feature, chat and events.

Since the concept of “digital societies” is not properly clear among men and women journalists, the trainer commenced the session by raising the following question: What are digital societies? Then she explained that digital societies are a group of people who use the Internet who:

  • Gather online for a specific purpose,
  • interact with the content that is being shared,
  • Their interaction focuses on purpose and participation because they feel that this generates a benefit.

Katt indicated that the digital society is broader than the traditional one. It is a society that is not specified by languages, geography, terrain or religious affiliation. It is scattered and still under formation because the Internet is the basis of its existence.

After clarifying the concept, the trainer presented a number of examples of digital societies, including:

  • A governmental or civil digital society connected to a city.
  • A digital society affiliated to a radio program and has a Facebook page.
  • A digital society for journalists such as the society of the Global Investigative Journalism Network.

How to target the audience correctly?

First: knowledge of the audience

During the session, Katt showed an image of a person who appeared to be screaming in the street, then she said that many publications of the media institutions are not interacted with. She explained that the reason behind this is due to the fact that the image presented of the person represents the lack of interest of passersby to the idea of the person, because he was screaming about it amidst people who do not care about its topic. She warned of targeting an audience that is not interested in content, so it is critical for media institutions to target the right audience.

Katt also discussed the subject of algorithms, she said that social media sites do not adopt the principle of transparency and clarity regarding access algorithms, indicating that whenever more people interact with pages and groups, the chance that your posts on main social media platforms becomes greater.

Katt provided some instructions on speaking the same language to everyone, she said:

  • The language of discourse varies from one society to another.
  • It is necessary to be aware of selecting the appropriate dialect such as: colloquial, standard, high-level, simple, humorous and sarcastic language.
  • The level of discourse should correspond to age, level and gender of the people you are targeting.
  • Choosing the appropriate subjects and topics.
  • Content length: The trainer pointed out that teenagers favor short and fast content, therefore they prefer the TikTok app.
  • Interaction methods: You should know the preferred types of interaction of your audience.

It is also important to learn about digital habits, which include:

  • Types of used devices.
  • Digital channels and social media.
  • Availability, speed and cost of the Internet.

Second: choosing the appropriate channels

The trainer talked about the change that has occurred in the channels through which content is shared. Where digital channels have widely spread, including digital radio, social media, email and various applications.

Third: choosing the appropriate mediator

This means choosing the content such as articles, written or video reports, tweets, studies, images, videos, podcasts, graphics, games, virtual reality and live broadcast.

Then, Katt presented a model for a digital society, which is the journalists’ group of the International Center for Journalists, and explained that the community interacts on the group’s Facebook page, with its articles, participation in sessions, competing for grants, and participating in surveys.

The trainer ended the session by offering some advice, including how to use Facebook pages effectively, and stressed the importance of accurately setting targets, studying competitors’ behavior, planning editorial content and making sure that the budget fits the content, as well as benefiting from analysis, study of figures and evaluation for future planning.

Mais Katt is a journalist and digital journalism expert who has trained hundreds of male and female journalists and media organizations in the Middle East and North Africa, on areas of digital journalism, journalistic solutions for social media platforms, building digital societies, creative digital journalism and the digital transition of traditional journalism. Mais is a co-founder and former director of the digital journalism team at Rozana Media Foundation, one of the most prominent independent media organizations in Syria. She also worked as a journalist specializing in Middle East issues, and Syria in particular. She also participated in cross-border investigative projects for media organizations in the Arab world and Europe.

This session was part of a series of training webinars in Arabic launched by the International Center for Journalists and the Meta Journalism Project, as a part of a program aimed to help journalists in the Middle East and North Africa to develop their skills. It is planned that the participants in the sessions will receive a certificate, and they will have the opportunity to apply for a grant after the end of the six sessions of the training.

To attend this session, which was presented through the Facebook page of the International Journalists’ Network, please click here.

To view the summary of the first session entitled “Opportunities and Challenges of Crowdsourcing in Journalism”, please click here.

To view the summary of the second session entitled “Guidelines for Analyzing and Understanding the Characteristics of Media Audience”, please click here.


2021-12-23 Uncategorized

Rozana Center for Media Development “RAM” and the Norwegian Press Institute organized a training course on developing the building of press stories through podcasts.

The training presented the most important experiences of podcast projects, including different templates and work models that can be applied based on the stories we are working on within Syria.Journalists, reporters, and technicians from Rozana participated in the training through “Zoom program”, along with Frode Rekve and  the trainer Hana Lovik from the Norwegian Press Institute.

“We worked in this course with the wonderful Rozana correspondents who are in Syria, we are always proud to work with them.” trainer Faroda Rikvi said.

He added: “We look forward to complete the work with another training so that we are all in the same place and develop our training closely.”

On 30 June 2020, Rozana Media Foundation launched a podcast platform, and since that time it produced podcast programs, “Dinak Dinak”, which discussed topics about religions and sects and their relationship to women in Syria.

Also, “Syrian Whispers” podcast that tells Syrian stories about the Syrians in their country or in anywhere over the world, besides “They Didn’t Return” about stories of the disappeared and missing Syrians.

Rozana broadcasted a podcast about episodes of the series “Basma Sabah”, which talks about a Syrian family whose opinions differ at the beginning of the Syrian revolution, as well as episodes of “My City”, which introduce the most important Syrian cities and governorates.

Rozana is working to develop its podcast platform along with FM radio and other digital platforms.


2021-04-08 Uncategorized0


Rozana Media Foundation and MIDMAR signed a memorandum of understanding and partnership in the field of administrative, media development and cooperation with the aim of executing planned projects of common interest.

Rozana Media Foundation and MIDMAR signed a memorandum of understanding and partnership in the field of administrative, media development and cooperation with the aim of executing planned projects of common interest in the middle east and the Arab world.

MIDMAR is a non-governmental and non-profit organization, registered in Gaziantep (Turkey), which works on empowering individuals and communities affected by crises, with a special focus on Syria, the Middle East and the Arab World, in addition to host societies and Syrian Diaspora in different countries around the globe.

(Mr. Abdel Rahim Jamal – Director of MIDMAR Organization)

Rozana is a community media institution that seeks to delve into social issues and operates independently from political and religious agendas, while presenting a variety of programs that discuss the preoccupations and problems of Syria and the Syrian people, and provide a space for the expression of different points of view.

Meanwhile, Rozana Media Foundation works in cooperation with (RAM ) for  Media Development  to empower individuals and organizations operating in the media field and civil society.


(Ms. Lina Al-Shawaf – Executive Director of Rozana Media Foundation)

Rozana Media Foundation and MIDMAR share a set of objectives and values that aim at developing local organizations and Syrian institutions.


2021-03-16 Uncategorized0


Rozana Media Foundation announces the name of the winner of the logo design competition for the Rozana Media Development website, which will be launched soon.

After matching the viewpoints of the Rozana jury regarding the logos participating in the competition, which exceeded 24 designs, candidate Tarek Al-Youssef was selected as the winner.

The competition was announced in November 2020 by Rozana Media Foundation, and its conditions included that the design idea has to be new, unique and not inspired from other designs, and that the logo should be suitable for the activity of the RMD website.

The RMD website provides journalism training services, communication skills, and support and development services for newsrooms and media organizations.

The website also offers media content production services, as well as research and media consulting in various specializations.

Over the previous years, Rozana has organized dozens of training sessions for Syrian journalists, both inside Syria and in countries of asylum, as well as for Arab journalists and media institutions in several countries, including Yemen, Iraq and Libya.

Rozana Media Development Center provides, through its professional trainers, training services to journalists as individuals and to Syrian and Arab institutions in cooperation with leading Arab and international organizations that support free media in the Arab World.


2021-03-04 Uncategorized0


Rozana Media Development Center (RMD) organized a training session aimed at forging skills of appearing in media platforms and techniques for communicating the message through media.

Ten women and men from Tastakil organization participated in the training workshop, under the supervision of Rozana’s Executive Director Lina Shawaf and Program Director Munir Al-Ayoubi.

The training focused on several axes, including the definition of the types and pitches of sound and vocal colouring skills, in addition to applying exercises to improve sound quality and letter outputs.

The training also dealt with the effects of body language, such as the manner of sitting and hand movements, in improving the skills of making a media appearance, as well as identifying the skills of effective visual communication with the audience, the camera and the interviewing journalist.

The training included practical exercises for the trainees through conducting video interviews with them, appearing in front of the camera, and recording their voices.

The Tastakil organization is a group of civilian, non-political and non-profit organizations that aim to support and empower women in all fields.

The RMD provides, through its professional trainers, training services to institutions and individuals alike, most notably for Syrian journalists and institutions in North Africa, Yemen, Libya and Iraq, in cooperation with leading Arab and international organizations that support free media in the Arab World.


2021-01-06 Uncategorized0


The Rozana Media Development Center (RMD) participated in training journalists from the Middle East and North Africa to hone their skills in digital journalism, the most important of which are methods of information verification, storytelling tools, digital security for journalists, methods of public engagement and other topics that contribute to the development of journalistic work.


This training program was held in cooperation with the International Centre for Journalists (ICFJ) and its Social Media Solutions Program. The ICFJ and the Facebook Journalism Project launched a series of training webinars in Arabic on video and mobile journalism over a period of six weeks, from 12 November to December 2020.


After the first webinar held on 12 November as part of the ICFJ training sessions, initiated by the trainer at the Rozana Media Development Center (RMD) Journalist Mais Katt, who provided guidelines and instructions for journalists on how to use mobile phones in the production of journalistic content, the ICFJ organised on Thursday the second webinar, which lasted for two hours on 19 November and witnessed the  participation of 370 male and female journalists from the Middle East and North Africa.


During the second webinar, Egyptian journalist Mustafa Darwish detailed the advantages of using mobile phone in news reporting, including the low cost of equipment compared to expensive professional cameras and the expenses of hiring a camera crew, in addition to the quality of  mobile phones’ cameras, the convenience of filming and moving to different locations, which also helps protect the journalist, in addition to the quick access to live broadcasting and sending materials via smartphones.


In the fourth session, Mustafa Darwish provided practical advice on mobile journalism and information on the tools used to produce news reports using the mobile phone, while stressing the importance of paying attention to the sound quality when preparing reports using a mobile phone and recommended using an external microphone to record the audio.


The fifth session, facilitated by journalist Sarah Hoteit on 16 December, was attended by 295 journalists from all over the world, during which she spoke about the process of producing and editing videos using mobile phones.

The sixth and final session, entitled Social Media Platforms Solutions, was held on Thursday 17 December with the participation of 269 journalists and activists around the globe.

The training was delivered by journalist and media expert Sarah Hoteit, who started by talking about the importance of live broadcasting, pointing out that the Covid 19 pandemic crisis has led to a significant increase in the use of live broadcasts.

Hoteit also noted that the importance and attractiveness of live broadcasting emanate from its “immediate and instantaneous” aspects, as there is a growing interest in knowing what is happening during a particular moment, in addition to the fact that the spontaneity of live broadcasting is one of the factors that attract the public.

Hoteit added that interacting with the audience during these live videos increases its popularity and creates a bond between the person appearing in the video and the audience, explaining that planning the broadcast is very important, despite the fact that spontaneity is one of its defining features.

These training sessions are held remotely, as an extension of the training of journalists in the Middle East and North Africa within the “Social Media Platforms Solutions” program, which was launched in partnership with the Facebook Journalism Project and in cooperation with the Global Health Crisis Reporting Forum held by the International Center for Journalists (ICFJ) and the International Journalists’ Network (IJNet).


2020-12-26 Uncategorized0


Rozana Media Development Center (RMD) organised a training workshop on editorial guidelines and sources of news in coordination with Stabilization Support Unit in the Syrian interior (SSU) from 14-17 December with the participation of 10 citizen journalists.

The training presented by the editor-in-chief of Radio Rozana to Loujain Haj Youssef, aimed at developing the trainees’ skills of writing the news and verifying  its sources, in addition to familiarizing them with types and styles of news and editorial processes, its components, perspectives, and gender considerations in news writing.

The training also covered international journalistic charters of  writing news and methods of verifying sources and fake news.

The training was carried out online due to exceptional circumstances of the coronavirus pandemic worldwide and in Syria particularly.

This training comes within the framework of the Journalistic / Media Development Project launched by the SSU, which aims at providing support and upgrading the expertise of the workers in this field.

Rozana Media Development Center provides with the help of its professional trainers training services to institutions and individuals alike, and to journalists and institutions in Syria or North Africa, Yemen, Libya and Iraq, in cooperation with leading Arab and international organizations that support free media in the Arab World.

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