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The Rozana Center for Media Development (RMD)  organized a training for women journalists from Syria, in cooperation with the Syrian Women Journalists Network, on influencing through social media.

Seven trainees participated in the training, which took place over five days (3 hours each day) through the “Zoom” programme, under the supervision of Ram Center trainers Lina Chawaf, Loujeina Haj Youssef
, Katya Daghestani, Dilyar Ali,.

Training objectives

  • Learn how to build digital societies.
  • Analyze and utilize interaction data.
  • Best practices for creating interactive content.

The training focused on identifying the “target audience” known as the Persona, and this is done through criteria including age, gender, marital status, location, and academic level.

The training also included the conditions for obtaining a one-person video and “Story” on a social networking site, including:

Plan before you start the video. Write down and organize your ideas.

Use the front camera. Choose an appropriate, beautiful ‘cadre’.

Start with smile

Start with a touching shot to get attention.

Address your target audience “Persona”

Ensure the quality of the video in terms of image and sound.

The Rozana Center for Media Development (RAM), through its professional trainers, addresses journalists as individuals and to Syrian and Arab institutions in cooperation with leading Arab and international organizations that support independent media in the Arab world.

 


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The Rozana Center for Media Development (RAM) works to provide support to media projects in Yemen, in collaboration with “Internews Network”, where it conducts a training on “How we build an established gender strategy for the media?” Over the course of six months for the Yemeni RAMZ FM radio.

About the training, which started in January 2021, Loujein Haj Youssef‎, a journalist and trainer at the “Ram Center for Media Development”, says: “In this training, we work closely with the HAWKA FM Radio team through guiding to build a strategy of a content directed to gender, besides reviewing and evaluating the content.”

The training also includes “identifying the most effective tools and strategies for engaging listeners and women in particular”.

 The training points included:

  • Understanding the (theory – indicators – role) in the project and designing the relevant activity.
  • How to design a gender content map?
  • What are the most effective forms in reaching women?
  • How to increase the audience of women?
  • How to create content that supports gender?
  • What are the most effective forms for reaching women?

Rozana benefits from its experience and work for more than 8 years as a social radio in providing support and assistance in developing nascent radio stations. That is why the directed training for HAWKA FM radio is important.


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Rozana Centre for Media Development (RAM) organized training on solutions journalism and its importance, in which eight reporters working with the Rozana Foundation in several areas within Syria participated.

Regarding the training, the journalist and trainer at (RAM) Mohsen Ibrahim said: “The importance of solutions journalism comes from the fact that it sheds light on solutions to social problems and presents them in a smooth way to the public to benefit from.”

He added that “the training presented the basic pillars and elements that make the journalistic story valid, especially in the contents of solutions journalism.”

The difference point between the story in solutions journalism and others is that solution journalism presents a solution or a way to deal with the problem instead of only describing the problem or the phenomenon.

Solutions journalism includes in-depth reports on responses to social problems according to several elements including response, determinants, and evidence.

The training discussed key points in solutions journalism such as:

  • The description of the problem or phenomenon only.
  • The research on how to overcome a social problem.
  • Monitoring the success or failure to overcome the problem
  • Documenting the steps of applying that success or failure.
  • Taking an approach based on investigation and accuracy.

Types of stories in solutions journalism include:

  • Stories about people or organizations doing unusual, uncommon, but positive acts that can bring a solution.
  • New ideas such as stories that explore a new idea or project.
  • Experiments under development, which means stories that follow a program under implementation, and here the final outputs and results may be not completed yet.

The training also discussed the pillars of solutions journalism which are represented by the following:

  • An accurate presentation of a response or a solution with detailing and clarifying the problem.
  • Providing evidence of the success or failure of this solution.
  • Detailing the limitations of this solution.
  • Presentation of lessons learned and the possibilities of re-application.

Through its professional trainers, the Rozana Centre for Media Development (RAM) provides training services to establishments and individuals alike, for journalists and establishments in Syria or in North Africa, Yemen, Libya and Iraq in cooperation with leading Arab and international organizations that support free media in the Arab world


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Rozana Centre for Media Development (RAM) participated in the subject of “hate speech and fake news” as part of the “media and peace building” training implemented by the URKINO Organisation.

 

The training lasted from the beginning of this year until the end of June. About sixty persons, who work in the field of media and journalism, participated in the training. They were divided into five groups, each one attended 15 training days (the training day lasts 3- 4 hours).

As for the training subject, in which RAM participated through a group of journalists, the communication and media officer in URKINO organisation Radwan Safar said: “This training has a particular importance since Rozana Institution has experience in combating hate speech and fake news, and the objectivity of presenting news.”

According to Safar, all the dialogues and discussions, which took place during the training, were likened to real cases that happened to Rozana’s team in the newsrooms and on social media platforms.

Regarding the participation of Rozana, the journalist and trainer at the RAM Centre Mohsen Ibrahim said: “Hate speech is significantly growing on social media platforms and in media. In this training, we tried to focus on the role of the media in reducing hate speech.”

The training addressed methods and tools for verifying fake news, and the need for a diverse and pluralistic media to represent all categories of society, especially marginalised groups, according to Ibrahim.

The other two subjects of the training focused on:

  • Media, Conflict and Peacebuilding: Can media attain stability?
  • Freedom of Expression in Cyberspace and Digital Security: How freedom of expression in any society contributes to enhancing its stability!

The subject of “hate speech and fake news” discussed points most notably:

  • The difference between hate speech and discrimination speech.
  • Journalistic codes of ethics.
  • Hate speech and the laws of social media platforms.
  • Are social media laws enough to curb hate speech?
  • Hate speech and fake news and the relationship between them.

The team of “URKINO”, an ancient Syriac word that means the land or place of justice, is an emerging independent non-governmental organisation, it believes that each individual has the responsibility to work to achieve a more cohesive and aware society, in which all individuals enjoy equal rights, and works in partnership method with societies to achieve justice and build peace.

Through its professional trainers, the Rozana Centre for Media Development RAM provides training services to both institutions and individuals. It provides its services to journalists and Syrian and Arab institutions in North Africa, Yemen, and Iraq, in cooperation with leading Arab and international organisations that support free media in the Arab world.


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In cooperation with the Norwegian Institute of Journalism, the Rozana Centre for Media Development (RAM) organized training on podcasts, their definition, forms and types, and how to produce it in ways that attract listeners.

About 30 trainees from inside and outside Syria participated in the training including journalists, sound technicians and radio directors.

Regarding the training, podcast creator Thea Klingenberg said: “The most important point I think I focused on was convincing a person who has a good story to produce a podcast.”

Trainer Thea added: “I love podcasts and I think there are great journalists in Rozana who have a lot to tell the world about. I hope they managed to get rid of fear.. We just have to try; the matter is not a big deal.”

Frode Rekve, an official from the Norwegian Institute of Journalism, pointed out that “podcasts are a new form of media that is little known in the Middle East, and more spread in the West”.

Rekve explained: “The most beneficial point we learned from the training was that we defined what the podcast is? How we produce it, and its basic structure that attracts the listeners”.

The training covered several points most notably:

  • What is the feature that distinguishes podcasts from the radio?
  • Types and forms of podcasts
  • How do we plan and create the basic structure for podcast production?
  • The basics of podcast production, its most important elements and its success factors
  • How do we produce a distinguished and attractive podcast?
  • What is the role of the content creator, music and sound effects in the success of the podcast?

On 30 June 2020, Rozana Media Institution launched a podcast platform, and since that time it has produced several podcast programs, including “Your Religion,” which discussed topics about religions and sects and their relationship to women in Syria.

Rozana is working to develop its podcast platform along with its radio that broadcasts through FM waves, besides other digital platforms.


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The Rozana Center for Media Development (RAM), in cooperation with the EuroMed Feminist Initiative IFE-EFI, organized a TOT training for female and male trainers in the Lebanese capital Beirut. The training was about the advocacy campaigns using digital means for issues relating to women. 

About 16 female and male journalists from Syria, Turkey and Europe participated in the training.

As for the training, Lina Chawaf a journalist and trainer at the “Ram” Centre and accredited by several European institutions, said that “this type of training is usually adopted in conflict areas due to the movement difficulty of the male and female journalists to exchange experiences and carry out the necessary training face to face.”

According to Al-chawaf, the goal of TOT is to enable each male or female trainee to transfer experiences to the areas in which he/ she resides. 

She added that the training is difficult, and it is considered a challenge to the male/ female trainer and the male/ female trainees alike because it needs a lot of effort from both parties to reach excellent results and apply them in reality.

The training covered several topics including:

  • How to perform advocacy campaigns on media and digital means.
  • Social media strategies for advocacy campaigns.
  • How do we search for the targeted audience on social media?
  • The mechanism for measuring and tracking the analysis of advocacy campaigns on social media.

 

The training lasted over five days and also discussed:

  • Which where the audience is most active?
  • Your personal skills to be a trainer.
  • How do you introduce yourself and identify your tools?
  • How do you identify your team in your training?
  • Training and evaluation mechanism.
  • Documenting and designing the training content
  • Selecting the most appropriate training methods

Through its professional trainers, the Rozana Centre for Media Development (RAM) provides training services to institutions and individuals alike. It provides training services for Syrian journalists and institutions, likewise, in North Africa, Yemen, Libya and Iraq, in cooperation with leading Arab and international organizations that support free media in the Arab world.


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The Rozana Center for Media Development “RAM”, in collaboration with the Humanitarian Aid and Journalism (AHJ), organized a training for female journalists and journalism female students from Erbil and the rest of Iraq regions on how to write an opinion article advocating for causes.

 

About the training, Lina Chawaf, a journalist and trainer at the “Ram” Center, said that “the importance of training comes from its role in supporting women’s issues that women journalists defend.”

She indicated that Iraqi female journalists are experiencing conditions similar to what the Syrians have experienced during the past years, and the training was an opportunity to learn experiences similar to those of Syrian women.

The training, which was implemented through the “Zoom” program, worked to convey to the Iraqi female journalists the experience that Rozana gained during its work in difficult war conditions.

The training targets female journalists from several cities in Iraq, who aspire to attain a brilliant future in journalism and media, and seek to address the issues of women in their society.

The training covered several points, most notably are:

  • Introduction to the types of press articles.
  • Techniques and skills of journalistic writing.
  • What distinguishes the opinion article?
  • How to choose the subject of the article.
  • Standards of gender consideration in writing.

The Ram Center has contributed in developing a guide for journalists in conflict areas, since the center’s trainers have a long experience in dealing with a large number of journalists and citizen journalists, who work, on a daily basis, to produce media content from dangerous areas.


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The Rozana Center for Media Development (RAM) works to provide support to media projects in Yemen, in collaboration with “Internews Network”, where it conducts a training on “How we build an established gender strategy for the media?” Over the course of eight months for the Yemeni HAWKA FM radio.

About the training, Loujein Haj Youssef‎, a journalist and trainer at the “Ram Center for Media Development”, says: “In this training, we work closely with the HAWKA FM Radio team through guiding to build a strategy of a content directed to gender, besides reviewing and evaluating the content.”

The training also includes “identifying the most effective tools and strategies for engaging listeners and women in particular”.

 The training points included:

  • Understanding the (theory – indicators – role) in the project and designing the relevant activity.
  • How to design a gender content map?
  • What are the most effective forms in reaching women?
  • How to increase the audience of women?
  • How to create content that supports gender?
  • What are the most effective forms for reaching women?

Rozana benefits from its experience and work for more than 8 years as a social radio in providing support and assistance in developing nascent radio stations. That is why the directed training for HAWKA FM radio is important.


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Rozana Centre for Media Development “RAM” participated in training a group of media professionals from Syrian institutions on “Women Leaders in Media: Understanding How Women Lead”, and empowering them in leadership positions.

 

Regarding the training, Loujein Haj Youssef‎, a journalist and trainer at the Ram Centre for Media Development, says: “Women tend to use a method known as transformational leadership, which is an essential and useful type of improving management within medium-sized media organizations, but within a leadership scope.”

The training, which many male and female officials in different media organisations participated in, aims to raise awareness of institutions about the difference between men and women in the method of leadership, in addition to defining and clarifying the difference between management and leadership.

Moreover, the training also worked to help ambitious female executives develop leadership skills critical to influence, persuasion, empowerment, and guidance.

The training also helps male leaders to provide support to women in order to become leaders in their institutions, where they may be ready to move into senior management positions.

The training topics included:

  • Introduction to the concepts of leadership and the differences between types of leaders.
  • Why should we support women leaders?
  • The difference between men and women in leadership.
  • Defining leadership methods of women and transforming from “I” to “we”.
  • Motivation and delegation mechanisms in management.
  • Seven lessons learned from women’s leadership skills.

The training is a part of the “Balance in Gender and Media” project supported by the FPU organization, which extended for five years.


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